Analytics
Finding the Sellers Who Were Already Ready to Pay
Drove paid tier conversion from 10% to 14% across a 100K+ seller base
Owned activation and retention for Meesho's paid seller analytics suite — a monetizable product serving 100K+ sellers.
Problem
Most sellers stayed on the free tier. No behavioral segmentation existed to identify upsell candidates, and manual reporting pipelines limited analyst throughput.
Approach
Built behavioral segmentation to surface high-propensity free-to-paid candidates. Automated the reporting pipeline to free bandwidth for product iteration.
Solution
4% paid conversion uplift. Reporting overhead cut from 5 hours to 30 minutes per week, directly improving platform stickiness.
Success Metrics
100K+
sellers on platform
10→14%
paid conversion
5 hrs→30 min
reporting overhead/week