Making Seller Insight Worth Paying For
Drove paid tier conversion from 10% to 14% across a 100K+ seller base
Built a paid KPI and recommendation service for sellers, then modeled which sellers were actually likely to convert to it.
Problem
Most sellers had no idea what was actually hurting their sales, and no way to fix it beyond guesswork. Meesho had no way to tell which of them would actually pay to find out.
Approach
Defined which KPIs actually mattered through analysis before building anything, then built the ETL pipeline and dashboards, and trained a decision tree on past outreach outcomes to target and pitch the right sellers.
Solution
Went from raw platform data to a defined KPI framework, a working pipeline and dashboard, and a targeting model that also shaped how agents pitched each seller.
Success Metrics
4%
of eligible sellers onboarded to paid tier
10% → 14%
paid conversion rate
5 hrs → 30 min
reporting overhead per week
The same view, one for ops, one for agents
Case Study Details